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TAGLINE

Gulp the goodness

DEMOGRAPHICS

Under demographics, the brand targets all the ages and people with middle or higher income.

Under psychographic segmentation, it targets those health conscious and those who prefer to drink juice instead of coffee or soda.

BRAND COMMUNICATION

A healthy generation. A healthy living.

-Offer yourself a treat with a delicious fruit blend

Mission Statement

Our mission is to make healthy living effortless and efficient by delivering superior quality fruit juices which is handy for you to slurp on the go.

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FRUIT JUICE CHARACTERS 

Orange

Watermelon

Pomegranate

Pineapple

Kiwi

 CHARACTER PERSONALITY TRAITS

Orange

Watermelon

Pomegranate

Pineapple

Kiwi

  • Cute

  • Witty

  • Energetic

  • Chubby

  • Innocent

  • Who likes to eat

  • Elegant

  • Delicate

  • Features

  • Skater boy

  • Spiky hair

  • Athletic

  • Sharp features

  • Cool dude

  • Smart,

  • Introvert (seasonal fruit)

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MOCKUPS

PROMOTIONS

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