Gender Neutral Parenting

Gender Neutral

Parenting

Brief

Gender neutral parenting after going through research process because gender stereotypes began from an very early age therefore I decided to make a brochure which can be distributed with baby products to spread awareness among parents on how to enforce gender neutral parenting at home.

Target audience

My target audience is between 18 - 45 because my deliverable mainly focuses on parents.

Target audience

Survey - Conducted through google forms in which 25 people responded.

According to survey it is observed that parents are unaware of what gender neutral parenting is but in same would like to promote GMP and go against gender stereotypes.

Strategies

Children hit a critical period of conceptualizing gender identity around age 3, gender-neutral parenting is most successful when parents offer a wide range of options.

Let’s start by being more mindful about not projecting our biases and enforcing stereotypes!
Use more gender neutral language at homes with our children.
Be conscious of the gender roles we are modelling at home.
Stop pressuring our boys and limiting our girls!

Problem statement

Lack of awareness about gender neutral parenting among parents.
Parents beliefs and values about gender is being challenged which will affect their morality.
Challenging gender stereotypes and allowing children exploring their gender without restrictions from society.

Gender neutral parenting illustration ).png

Conclusion

Gender-neutral parenting is a style that all parents can apply at some level.
Challenging gender-stereotyped behavior in early childhood can generate positive actions. Even simple role model adjustments within the home can have an impact on children’s perceptions of gender stereotypes.
Parents also feel anxious and hesitant in breaking gender stereotypes at first because of society norms but taking tiny steps and acknowledging their children’s freedom of choice can bring change.

Final Deliverables

It is observed that children about age 30 months as the time when children acquire gender stereotypes for toys, clothing, tools, household objects, games, and work. Therefore I decided upon brochure design and poster design which will be guide on how to implement gender neutral parenting which will come with children’s diaper.
Brochure Design
Poster Design

Brochure