ux/ui | Mansi Rohilla

UX/UI

STEP TO THE PLATE

STEP UP YOUR PLATE

The service is to keep track of your daily food and beverage intake, calculating all your nutrients, calories, and vitamins for you. This enables you to analyze patterns and find out what your diet is missing or where you need to cut back a little. Loaded with great recipes, workouts, and tons of health and wellness tips.

PROBLEM

TARGET AUDIANCE

According to the survey I conducted most of the Indians struggle with accuracy of calories intake of most of the indian meals plus it is hard to tract your daily food intake.

The target audience are people who wants to lose, gain weight or stay fit.

Age - 17yrs - 50yrs+

Demographics - Tier 1 and Tier 2 cities

MyFitnessPal

Lifesum

Fitbit

Healthifyme

Nutritionix

Direct competitors

Cultfit

Protein tracker

BodyFast Intermittent

FITTR

Fastic

Indirect competitors

Name - Riya Das

Age - 20

Profession - Student

BIO

Riya is an fitness enthusiast who is very cautious about what she eats everyday. Her main concern about calorie counting apps is limited food searches and being a Bengali she finds it hard to look for Bengal dishes.

Name - Rajeev Rohilla

Age - 52

Profession - Marketing manager

BIO

Rajeev tries his best to fit and make healthier eating choices everyday. Instead of counting calories everyday he would like to see how much he has burned from exercise which will help him to know how much is left to eat for the day.

Name - Anshuman Dutta

Age - 25

Profession - Teacher

BIO

Anshuman always struggled with gaining weight and maintaining a healthy diet. Things would be much more easier if he knew macros of what he was eating so that he can make smart eating decisions.

User Persona

SWOT analysis

Weakness

Regional food options missing, accuracy of calorie counter

Strength

Wide range of food options, Personalized diet plans, calories burned in a day log, workout plans, maintaining a dairy, blogging, recipes, food nutrients calculated

Opportunities

Threats

Increasing market for fitness apps, people becoming more health cautious.

Apps with regional food options, fitness products with a separate app, diet specific apps..

Empathy Mapping

Searches for fitness apps

Reviews on Fitness app

See

Feel

What

Relies on

friends/family